Art & Frame
|7 Common Mistakes
If you want prospective clients and prospective employees to feel uncertain about doing business with your company or about applying for employment, then keep your facility walls bare, sparsely decorated or give them a "thrown together by everyone" look.
Bare walls are a silent signal to everyone that your company is unstable and unprofessional. This is not good for your image. It will cause prospective clients to feel uneasy and they will probably leave and do business with your competitors.
You won't find the top candidates looking for employment filling out any applications. They will automatically know their salary options are likely to be low and their future with your company tenuous, at best.
Don't get caught with bare walls that project a poor, unsuccessful image.
Lack of Planning and Lack of Budget
One the biggest problems in designing the perfect facility decor for a business is the prevailing lack of planning and budgeting that decision makers have done.
Art is too often viewed as simply a luxury that is not that important. Instead, it is one of the most important enhancements and investments a company will make. A generous allocation for art should be a definite part of every company's marketing budget.
Before you discuss an art program with any consultant, make sure there is an adequate budget in place. Otherwise you will be wasting your valuable time, their time, and you will be spinning your wheels. You're definitely going to wind up with something unsuitable and you will have wasted your company's resources for probably a very long time.
There is a right way and a wrong way to decorate a business facility with framed art. Unless you are working with a professional placement specialist, chances are you have or will make significant mistakes.
There is an art to selecting the right locations so that the offices and halls, entry, lunch room and conference rooms are balanced. Once the locations are determined, there is also an art to choosing the perfect image for each location. If not done properly and with care, the facility will look off balance, will not be unified, will feel chaotic and messy and will destroy the inviting, organized and creative image you want your company to project.
Outdated Images or Tired, Faded Images
Art styles change. What was "in" in the 1980s or even in the 1990's, isn't necessarily what's "in" today. Art should literally be replaced at least every 10 years, or your company's image will look tired and behind the times.
A good art consultant will be up on the cutting edge of art images to choose from. A good art consultant will keep you from making serious mistakes, such as choosing images that are already over sold in the marketplace. A good art consultant will steer you toward the newer images on the market which will give your facility a fresh, up-to-date image. Chances are, no one in your present organization will know how to do that.
Even interior designers don't know what's been overused. Art is not their area of specialty any more than it is yours. Do you really want them to advise you in an area that they don't have the expertise in?
Poor Color Planning
If you're working with an interior designer, chances are they DO know the color trends for the next several years and are prepared to steer you in the right direction.
Unfortunately, however, many interior designers do not know how to design the appropriate framing treatments for the artwork that is ultimately selected. Framing is not an area of expertise for them. You're not likely to have anyone already on staff who has expertise in this matter either. A good art consultant is experienced in specifying appropriate framing treatments for the art that will coordinate and enhance the facility, while staying within your budget at the same time.
Untrained installing decisions usually place art too high on the wall. There is often no rhyme or reason for the placement in relation to furniture, the lack of furniture, architectural fixtures, lighting and so forth. This will most certainly lead to an unappealing suite of offices, signaling to everyone that the project was done by the untrained eye.
Mistakes are sure to be made in the manner the art is hung, possibly making it unsafe for anyone in the vicinity. Professional installer know how to hang the art in the perfect spot and to hang it securely.
Cheap images on flimsy paper, plastic frames, dented frames, broken glass, improper mats, skinny mats or no mats at all -- these problems speak for themselves. But it's amazing how many businesses feel they can get by with this type of decoration.
It would be better to have bare walls altogether than make the mistakes above.
To Solve The Above Problems:
Contact us immediately for an appointment. We will come to your facility and give you an honest, informed appraisal, based on our 20 years of experience, of just what you should do. From there you can make your decisions based on the kind of information you should have before proceeding. Call us at (714) 963-3071 and schedule your no obligation on-site appointment. Call now, or use the convenient email method. Just click on the Contact link at the top of this page and we shall respond as soon as possible. Thank you for your interest.